Search Engine Marketing Services

In order for business websites to accomplish it's goals it must be able to be found by their target audience when they are looking for the product or service being offered. In today's world more and more web users are turning to Search Engines, and related directories, when looking for that product or service.

Getting placed in the proper positioning to take advantage of that requires research, analysis, monitoring and knowledge of what us working in today's online world.

Internet Productivity Solutions, in partnership with our SEM specialist, Bob Vitale at the Internet Productivity Group, offers a variety of services to help the small business owner in the various areas of Search Engine Marketing or SEM.

The components of SEM are:

• Paid Sponsored Search which is the Pay-per-click service where ad campaigns are created that run on various search engines and the client pays a fee each time an ad is clicked and the site visitor is brought to your website
  • The steps involved in the process are: Campaign Setup (2 campaigns, 4 Ad Groups), Campaign Management and Monthly Campaign Performance Reporting
• Local Search Placement which is the creation and management of company profiles on the major search engine Local Business Listing directories. The goal of this endeavor is to get your listing to appear at the top of a local map (like Google Maps) for the keywords associated with your offerings. There has been a major increase in the number of web users that search for local products and services and then purchase the items offline based on who they find online.
  • The steps involved in this process are Local Business Listing setup, Ongoing Listings Optimization and placement of the clients business profile in appropriate directories.
• Search Engine Optimization which is the process of improving a business website's ranking in the major search engines. The goal of this process is to improve the results of the organic search results for the key search terms for the clients products and services being optimized. This is a longer term process that requires ongoing research, tuning and tweaks to web pages contents and meta-tags.
  • The components of this service are Campaign Setup which includes a detailed keyword analysis and trends of online searchers and then Ongoing Campaign Management which would include a Reporting component.